Thursday 3 April 2014

What it takes to have an ecommerce website?


The ecommerce and all its peripherals are gaining pace in the context of development and innovation. With the rising number of general awareness among the common people, more and more individuals are trying their hands in this concept - both as a user and as business owner. Both ways it is the flavor and possibilities of this concept that attracts them to use and execute, respectively. 

The Word is written on the Wall!

A recent data survey showed that 35.6% of global B2C ecommerce sales are being generated from Asia Pacific region in the year of 2014 and is expected to go up to 39.7% by 2016. This comes from a very small fraction of 42% internet user who stays in Asia. This is the prime reason that both industry wise and development wise this is the region which is in the limelight globally when it comes to ecommerce revolution. In the Smartphone usage percentage meter India attains a healthy mark of 62% for browsing products and giving review. This user base is only 9 a small fraction of the total mobile user of the nation as only 9 million urban users do use mobile internet in Smartphone. All these makes is very much important to be acquainted with the development flow of the whole concept as that ensures smooth operation and successful ventures.


Points to keep in mind while developing an ecommerce portal

Any standard ecommerce development process calls for particular step following which starts from basic market research. It’s not always about technical evaluation as most of the development agencies consider, it more of a business approach with the support of technology fit for online world. Most of the ecommerce entrepreneurs seek the answer of steps to be followed while crafting an ecommerce portal with the help of developers. Getting the right ecommerce website services development agency is not always the ultimate goal to look after. There are several intrinsic steps which must be looked over for real authority development. Few prime steps are discussed below for the understanding of all.
  • Market research: This is not the technical part, but more closer to business analysis. Prior to the planning of any ecommerce portal the niche study is must. If you are targeting a particular age group or demographic region competitors from that part must be analyzed. Without knowing the strengths and weaknesses of your competitor you will not be able to plan flawlessly.
  • Site Architecture Planning: The portal’s components and functionality logic must be defined in this stage. Consult with the development team and ask them to set the final functionalities and integrate them in the site. Without the right user journey path setting in the portal the interface cannot deliver maximum result in the form of ROI.
  • Graphic design and UI finalization: Here the need of professional UI designers are must and not just that responsive design element integration is also a must. 
  • Right platform choosing: Only a supportive development cell will suggest you with the right ecommerce platform for building your store upon. Top names like Magento, Shopify, Woocomerce, etc are the most favorite.
  • Launch in right hosting: The hosting server environment determines the site speed and not just that the security of the product details. 
If you are really interested to make a go at the domain, this is the time! What you now need is a little bit of handholding! In the form of ecommerce, a world of opportunities awaits you!  

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