Sunday 13 April 2014

What Can You Learn from Award winning eCommerce websites?

If someone is asked about the one thing that he remembers from the favorite eCommerce site he uses, design, color and lastly functionality will be the three aspects that the person will harp about most.  We human beings are hardwired to be impressed with good looks. After we are satisfied with the looks we shift our interests over to the functionality (or say, usefulness, in the more mundane world).

Looks to fall in love for

It is estimated that 37% of eCommerce site visitors decides in the very first 3 seconds about whether to stay in that space of not. This calls for the right UX design and presentation. Only with the right arsenal at right time one can make sure of keeping visitor hooked to their web page and then impress them for buying from the store. According to the source of IBM Online Retail Index’s retail sales growth it is seen that the mobile commerce has attained 31% and all eCommerce has touched a growth rate of 20%. This tells how big it is now to be fit for all kinds of platform and so the design has to be responsive and cross-platform compatible.

What’s there in Sight?

There are many examples in the modern web world that highlights successful brand establishment through unparalleled design sense. Apple is a prominent name in this regards and has made it very much clear that a trustworthy design and shaping-up of brand DNA makes the sale go sky high. As this write-up is concerned about award winning eCommerce sites the focus will now be over them. For making sure that yours too touch that golden class standard getting the help from a professional eCommerce Development Company is most essential. Without right through process and brainstorming about an attractive idea the store won’t be able to hold its fort for long in this competition. Following are 3 of the best names in eCommerce niche that have won accolades and awards world over.
  • Whipping + Post: This one is designed by a reputed firm namely ‘Out of the Sandbox’ and truly they have delivered a magnificent one. This one is appreciated for its clean and clutter-less design. The power of typography is really expressed in this site and the color has been chosen wisely keeping in mind the theme of the business.
  • GREATS Brand: This one is crafted by a small agency named Wonder sauce. Its menu is truly unconventional yet very much UI compliant. The landing page has been designed without any jerks and the prime focus has been given over product showcasing. With a modern responsive look it has done fair deal of business in its targeted demographic location and is one of the most known award winning eCommerce site.
  • Goodwin and Goodwin: The name itself is quite interesting with repetition of the same term with a plus sign in between both of them in the logo. But, there is no repetition in the design department and the whole navigation is done in an exemplary way. Its elegance has made it so very famous among designers and users alike.
These are just a few of the names in the wide world of eCommerce site’s manifests a beautiful, but useful design. Taking a pick of three from a horde of supremely excellent eCommerce websites, is like having a discourse over a drop of water from an ocean.

What we can certainly refer to is the prevalent trend and the hint at what is doable and achievable in the form of an eCommerce business.  

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