What Makes Mobile Ecommerce Interface the must-have for Every Ecommerce Service Providers

The E-commerce industry is directly connected with the most favorite habit of modern generation and i.e. shopping. The way of shopping has changed over time and now it’s time for mobile rule. With practically smartphones in every hand reaching audience has to be through mobile now for a wider reaching. There are major convenience factors too which advocate thinking E-commerce for mobile platform, like people can shop at any moment they please. All these have made the arrival of mobile E-commerce so very majestic.

The Changing Habit of E-commerce

The eMarketer, an independent survey and analysis portal, released a survey of US mobile commerce sales through smartphone and tablet for the period of 2012-2017 and the results were impressive. The sales percentage showed a rise of 56% with net value of $38.84 billion in 2013 compared with 2012. Also, it is expected that by 2017 this industry will touch valuation of $108.56 billion and that’s only of US. This tells how big the game is and why companies are investing in this concept.

India’s Contribution in the Projection

Even if you consider this whole episode from India’s point of view the rise of mobile user has been quite remarkable in the past 2 years. As per I-Cube estimates by June 2014 it is estimated that 150 million users will be from urban sector and 32 from rural. This stat shows the power of growing user base and primarily mobile user as this is the segment of the population which does make the revolution of mobile commerce such a strong phenomenon.

The Growth of E-commerce for the Mobile Platform – The Way Ahead!

Every business owner desires to reach maximum number of potential buyers and that too in the most efficient way. In the present global web industry scenario the most of the traffic comes through tablet, mobile or pad platform. The web platform had many limitations like time slot dependency and limited flexibility. 

Any general user used to sit in front of desktop on their convenient time after finishing their chores as that is placed in a fixed spot; also shopping based on instant mood is not possible due to its limited availability all round the clock. These kinds of issues have been rightly solved with the introduction of mobile commerce. 

A data sheet shared below shows that 53% of mobile users of 2014 will be more comfortable in shopping through a mobile version of e-commerce portal than a desktop version. This made the popularity reach sky high and as a result of that many mobile programmers are choosing the career of mobile commerce development.

E-commerce Platform Options for mobile

Every reputed name in the e-commerce industry are very much aware of the mobile friendliness demand of entrepreneurs and for this all the platforms are now cross-platform compatible. Names like Magento, VirtueMart, PrestaShop, CS Cart, and Zen cart are open source and have integrated interfaces meant for mobile platforms. With the utilization of various supportive modules, extensions and plug-ins and robust server of MYSQL the ruling of mobile market is set attaining new heights.

What Can You Learn from Award winning eCommerce websites?

If someone is asked about the one thing that he remembers from the favorite eCommerce site he uses, design, color and lastly functionality will be the three aspects that the person will harp about most.  We human beings are hardwired to be impressed with good looks. After we are satisfied with the looks we shift our interests over to the functionality (or say, usefulness, in the more mundane world).

Looks to fall in love for

It is estimated that 37% of eCommerce site visitors decides in the very first 3 seconds about whether to stay in that space of not. This calls for the right UX design and presentation. Only with the right arsenal at right time one can make sure of keeping visitor hooked to their web page and then impress them for buying from the store. According to the source of IBM Online Retail Index’s retail sales growth it is seen that the mobile commerce has attained 31% and all eCommerce has touched a growth rate of 20%. This tells how big it is now to be fit for all kinds of platform and so the design has to be responsive and cross-platform compatible.

What’s there in Sight?

There are many examples in the modern web world that highlights successful brand establishment through unparalleled design sense. Apple is a prominent name in this regards and has made it very much clear that a trustworthy design and shaping-up of brand DNA makes the sale go sky high. As this write-up is concerned about award winning eCommerce sites the focus will now be over them. For making sure that yours too touch that golden class standard getting the help from a professional eCommerce Development Company is most essential. Without right through process and brainstorming about an attractive idea the store won’t be able to hold its fort for long in this competition. Following are 3 of the best names in eCommerce niche that have won accolades and awards world over.

• Whipping + Post: This one is designed by a reputed firm namely ‘Out of the Sandbox’ and truly they have delivered a magnificent one. This one is appreciated for its clean and clutter-less design. The power of typography is really expressed in this site and the color has been chosen wisely keeping in mind the theme of the business.

• GREATS Brand: This one is crafted by a small agency named Wonder sauce. Its menu is truly unconventional yet very much UI compliant. The landing page has been designed without any jerks and the prime focus has been given over product showcasing. With a modern responsive look it has done fair deal of business in its targeted demographic location and is one of the most known award winning eCommerce site.

• Goodwin and Goodwin: The name itself is quite interesting with repetition of the same term with a plus sign in between both of them in the logo. But, there is no repetition in the design department and the whole navigation is done in an exemplary way. Its elegance has made it so very famous among designers and users alike.

These are just a few of the names in the wide world of eCommerce site’s manifests a beautiful, but useful design. Taking a pick of three from a horde of supremely excellent eCommerce websites, is like having a discourse over a drop of water from an ocean.

What we can certainly refer to is the prevalent trend and the hint at what is doable and achievable in the form of an eCommerce business.  

What it takes to have an ecommerce website?

The ecommerce and all its peripherals are gaining pace in the context of development and innovation. With the rising number of general awareness among the common people, more and more individuals are trying their hands in this concept - both as a user and as business owner. Both ways it is the flavor and possibilities of this concept that attracts them to use and execute, respectively. 

The Word is written on the Wall!

A recent data survey showed that 35.6% of global B2C ecommerce sales are being generated from Asia Pacific region in the year of 2014 and is expected to go up to 39.7% by 2016. This comes from a very small fraction of 42% internet user who stays in Asia. This is the prime reason that both industry wise and development wise this is the region which is in the limelight globally when it comes to ecommerce revolution. In the Smartphone usage percentage meter India attains a healthy mark of 62% for browsing products and giving review. This user base is only 9 a small fraction of the total mobile user of the nation as only 9 million urban users do use mobile internet in Smartphone. All these makes is very much important to be acquainted with the development flow of the whole concept as that ensures smooth operation and successful ventures.

Points to keep in mind while developing an ecommerce portal

Any standard ecommerce development process calls for particular step following which starts from basic market research. It’s not always about technical evaluation as most of the development agencies consider, it more of a business approach with the support of technology fit for online world. Most of the ecommerce entrepreneurs seek the answer of steps to be followed while crafting an ecommerce portal with the help of developers. Getting the right ecommerce website services development agency is not always the ultimate goal to look after. There are several intrinsic steps which must be looked over for real authority development. Few prime steps are discussed below for the understanding of all.

• Market research: This is not the technical part, but more closer to business analysis. Prior to the planning of any ecommerce portal the niche study is must. If you are targeting a particular age group or demographic region competitors from that part must be analyzed. Without knowing the strengths and weaknesses of your competitor you will not be able to plan flawlessly.

• Site Architecture Planning: The portal’s components and functionality logic must be defined in this stage. Consult with the development team and ask them to set the final functionalities and integrate them in the site. Without the right user journey path setting in the portal the interface cannot deliver maximum result in the form of ROI.

• Graphic design and UI finalization: Here the need of professional UI designers are must and not just that responsive design element integration is also a must. 

• Right platform choosing: Only a supportive development cell will suggest you with the right ecommerce platform for building your store upon. Top names like Magento, Shopify, Woocomerce, etc are the most favorite.

• Launch in right hosting: The hosting server environment determines the site speed and not just that the security of the product details. 

If you are really interested to make a go at the domain, this is the time! What you now need is a little bit of handholding! In the form of ecommerce, a world of opportunities awaits you!