The E-commerce industry is directly connected with the most favorite habit of modern generation and i.e. shopping. The way of shopping has changed over time and now it’s time for mobile rule. With practically smartphones in every hand reaching audience has to be through mobile now for a wider reaching. There are major convenience factors too which advocate thinking E-commerce for mobile platform, like people can shop at any moment they please. All these have made the arrival of mobile E-commerce so very majestic.
The Changing Habit of E-commerce
The eMarketer, an independent survey and analysis portal, released a survey of US mobile commerce sales through smartphone and tablet for the period of 2012-2017 and the results were impressive. The sales percentage showed a rise of 56% with net value of $38.84 billion in 2013 compared with 2012. Also, it is expected that by 2017 this industry will touch valuation of $108.56 billion and that’s only of US. This tells how big the game is and why companies are investing in this concept.
Even if you consider this whole episode from India’s point of view the rise of mobile user has been quite remarkable in the past 2 years. As per I-Cube estimates by June 2014 it is estimated that 150 million users will be from urban sector and 32 from rural. This stat shows the power of growing user base and primarily mobile user as this is the segment of the population which does make the revolution of mobile commerce such a strong phenomenon.
Every business owner desires to reach maximum number of potential buyers and that too in the most efficient way. In the present global web industry scenario the most of the traffic comes through tablet, mobile or pad platform. The web platform had many limitations like time slot dependency and limited flexibility.
Any general user used to sit in front of desktop on their convenient time after finishing their chores as that is placed in a fixed spot; also shopping based on instant mood is not possible due to its limited availability all round the clock. These kinds of issues have been rightly solved with the introduction of mobile commerce.
A data sheet shared below shows that 53% of mobile users of 2014 will be more comfortable in shopping through a mobile version of e-commerce portal than a desktop version. This made the popularity reach sky high and as a result of that many mobile programmers are choosing the career of mobile commerce development.
Every reputed name in the e-commerce industry are very much aware of the mobile friendliness demand of entrepreneurs and for this all the platforms are now cross-platform compatible. Names like Magento, VirtueMart, PrestaShop, CS Cart, and Zen cart are open source and have integrated interfaces meant for mobile platforms. With the utilization of various supportive modules, extensions and plug-ins and robust server of MYSQL the ruling of mobile market is set attaining new heights.
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