Ecommerce Changing gear to Mcommerce
The ecommerce industry has been witnessing a revival for better future in past two year. The already big industry is on the verge of taking it to new heights with the shift from social commerce to mobile commerce. Last year saw the surpassing of mobile users over desktop and this has ignited this revolutionary growth towards greatness. A look over the retail mobile commerce industry sales in the range of 2011 to 2016 by eMarketer reveals much of the story. 2011 industry worth was somewhat around $13.64 billion which has reached $52.17 billion this year. It has been predicted that by 2016 the industry will be worth $86.86 billion a 24% growth rate to be precise. To make the most of this fine situation one must be ready with all the power of delivery, be it service to architecture of the ecommerce portal. In the later part of this write-up, points which must be kept in mind while designing a successful ecommerce portal has been discussed.
The Design and Development need
The rightly designed store be it offline or online has the capacity to connect with audience. People do not like to enter a shop with clumsy showcasing of products even with huge collection. A basic human psychology is that, we never like cluttered stuffs. This applies for the case of ecommerce business too. Design is a crucial part while planning any ecommerce store as this is the feature that keeps the interest alive in the mind of the user. With right design only the user experience gets better. Functionality gets defined on the basis of the architecture and latest trends which people often are comfortable with.
Boost sales with following design tips
As sales is the most vital thing that remains in the back of the mind of every store owner, hiring a company with right expertise over the designing of ecommerce web page and development is crucial. An authority firm takes care of all the aspects related to these two and primarily design. Following are the points which must be looked over with better care while designing to boost the sales of any eCommerce portal.
The ecommerce industry has been witnessing a revival for better future in past two year. The already big industry is on the verge of taking it to new heights with the shift from social commerce to mobile commerce. Last year saw the surpassing of mobile users over desktop and this has ignited this revolutionary growth towards greatness. A look over the retail mobile commerce industry sales in the range of 2011 to 2016 by eMarketer reveals much of the story. 2011 industry worth was somewhat around $13.64 billion which has reached $52.17 billion this year. It has been predicted that by 2016 the industry will be worth $86.86 billion a 24% growth rate to be precise. To make the most of this fine situation one must be ready with all the power of delivery, be it service to architecture of the ecommerce portal. In the later part of this write-up, points which must be kept in mind while designing a successful ecommerce portal has been discussed.
The Design and Development need
The rightly designed store be it offline or online has the capacity to connect with audience. People do not like to enter a shop with clumsy showcasing of products even with huge collection. A basic human psychology is that, we never like cluttered stuffs. This applies for the case of ecommerce business too. Design is a crucial part while planning any ecommerce store as this is the feature that keeps the interest alive in the mind of the user. With right design only the user experience gets better. Functionality gets defined on the basis of the architecture and latest trends which people often are comfortable with.
Boost sales with following design tips
As sales is the most vital thing that remains in the back of the mind of every store owner, hiring a company with right expertise over the designing of ecommerce web page and development is crucial. An authority firm takes care of all the aspects related to these two and primarily design. Following are the points which must be looked over with better care while designing to boost the sales of any eCommerce portal.
- Clarity in call to action buttons: This buttons are like the lifeline of any ecommerce portal, as through these only the visitors comes into the site expecting what they desire to be present. The placement of these buttons is hence very much vital in any web page. Also make sure to use the right color, design and size of the button that goes with the aesthetic of the site and at the same time grabs the attention of visitor.
- Keep important information transparent: All the information such as shipping policy, privacy policy, terms and condition, etc must be presented in the most visible spots in web page. This builds trust and makes people buy from your store.
- Make finding easy: With finely balanced navigation only this can be attained, hence make sure to do that. A visitor must have the freedom to navigate in all through the store with ease from any point.
- Make images large and clear: When someone buys from your store the most attention is given over the image of the product as this s what they are buying. Keep it in high resolution and try to upload more pictures from various angles.
- Give alternative looks of products: If your product has various versions in respect to color, etc make sure to upload all the pictures.
- Keep space for reviews and testimonials: Consumers likes to hear what other has said about any product and so this part is crucial and must include. This helps in better decision making.
- Let them have choice: Never try to force people with registration, this pisses off people. If someone like your product they will do that for sure prior to shopping.
- Checkout process: This stage must be divided in stage prompting users to go to the next and very much easy to understand as buyers comes in various sizes and shapes.
- Keep it simple: Make the form filling segment lesser in size. Unnecessary data’s must be skipped and not be made mandatory to be filled by the buyer.
- Make it mobile: As most of the buyers are now coming from mobile platform, responsive design is a must. People should be able to access your stores mobile version.
