Business of any size and specialty can touch the zenith of success – provided it continues to innovate and remains flexible. Just think about the case of WhatsApp that has been recently bought by Facebook. The owner of this messaging platform had applied for salaried post in both Facebook and Twitter - and was rejected in both the places, only to go ahead with forming a business around a service that he believed in. The same is applicable for small business owners and especially those who intend to embrace ecommerce for their small business. To sustain in the present online market of extensive paid favoritism, one has to ensure that they have some ‘refreshingly’ unique selling point to proffer. This calls for innovative ecommerce strategy which is befitting the changes of market and user behavior of 2014.
Introducing change
As per eMarketer the global eCommerce sales is expected to reach the pinnacle point of $1.2 trillion in the year 2013 itself. This shows the evolution rate and to sustain in such a spree of trade one must make sure to take care of certain specific eCommerce approaching points.
Some of the factors for small Ecommerce owner to consider
For ensuring strong foothold in your niche one must concentrate over futuristic approaches and blend that with upgraded technical touch-ups. Getting the help of an authority for e-commerce web development services is what is needed primarily. Here are few of the major parts discussed in detail so that making use of this any small business tastes the sweet success of sales generation more often.
1. All hail to mobile: If you are still stuck with the concept that having an ecommerce portal is enough think again. You are missing a huge customer base if you are not considering having a mobile version of your site. It is estimated that by the end of 2014 around 67% of internet users will come through mobile and a considerable number from them will be using mobile as the medium of online purchase. In US itself 62% of the users go through mobile for price checking of any ecommerce store listed product.
2. Fast shipping option: Keep in mind that your competitor might be one step ahead of you. Thus, offering shipping options such as 15 day/ 7 day delivery is sure to ruin your business. This is because people come online for fast delivery on urgent basis in maximum cases. Thus, keep the shipping time really low if possible join hands with authority dealing in shipping ecommerce stores delivery exclusively to buck up the speed. Amazon witnessed a growth of 25% in the sale by just adding an option of ‘same day delivery’.
3. Rich Content marketing: For small business owners seeking a ecommerce growth often needs the support for content marketing as it is cost-effective primarily and has the power to influence your buyers with blogs, press releases, articles, guest posts and viral marketing. Content of any form helps in establishing trust be it your YouTube channel videos or podcast.
If you are a small business owner, a world of opportunity awaits you with open arms. What you need is to armor yourself with the right tools and stay focused!
Introducing change
As per eMarketer the global eCommerce sales is expected to reach the pinnacle point of $1.2 trillion in the year 2013 itself. This shows the evolution rate and to sustain in such a spree of trade one must make sure to take care of certain specific eCommerce approaching points.
Some of the factors for small Ecommerce owner to consider
For ensuring strong foothold in your niche one must concentrate over futuristic approaches and blend that with upgraded technical touch-ups. Getting the help of an authority for e-commerce web development services is what is needed primarily. Here are few of the major parts discussed in detail so that making use of this any small business tastes the sweet success of sales generation more often.
1. All hail to mobile: If you are still stuck with the concept that having an ecommerce portal is enough think again. You are missing a huge customer base if you are not considering having a mobile version of your site. It is estimated that by the end of 2014 around 67% of internet users will come through mobile and a considerable number from them will be using mobile as the medium of online purchase. In US itself 62% of the users go through mobile for price checking of any ecommerce store listed product.
2. Fast shipping option: Keep in mind that your competitor might be one step ahead of you. Thus, offering shipping options such as 15 day/ 7 day delivery is sure to ruin your business. This is because people come online for fast delivery on urgent basis in maximum cases. Thus, keep the shipping time really low if possible join hands with authority dealing in shipping ecommerce stores delivery exclusively to buck up the speed. Amazon witnessed a growth of 25% in the sale by just adding an option of ‘same day delivery’.
3. Rich Content marketing: For small business owners seeking a ecommerce growth often needs the support for content marketing as it is cost-effective primarily and has the power to influence your buyers with blogs, press releases, articles, guest posts and viral marketing. Content of any form helps in establishing trust be it your YouTube channel videos or podcast.
If you are a small business owner, a world of opportunity awaits you with open arms. What you need is to armor yourself with the right tools and stay focused!
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