AMP environment is specially introduced to develop web pages for static content. The initial phase of AMP is primarily focused on building news and blog contents. But, the end goal of an AMP Project has always been increasing the consumption of any sort of mobile content. It allows anyone to develop high performing and business-driven sites across various verticals—from travel to retail to eCommerce web development services and more.
With the help of an exceptional creativity, open-source collaboration and 'can do' approach, an eCommerce professional can develop additional features in your site. Therefore, AMP has become a perfect platform to build a high-performance eCommerce site. AMP is really suitable for an eCommerce site because it makes web pages fast, reliable & adaptable.
AMP has a large range of built-in features and easy-to-use elements to enable exceptional experiences like image carousels or instrumentation to gather analytic data. These fundamental things are a good starting point. There are various content features like product descriptions, reviews, and proper navigation that can be implemented professionally in an AMP environment.
Having said all this, let’s go through the user’s journey.
1. Website Browsing: Users normally initiate their journey over the Internet from a site’s home page or a product section page. These sorts of web pages are very well-structured and perfectly suited for AMP. The content is completely static and exceptionally organized toward offering the finest showcase of available products. Use a great feature like <amp-carousel> to cater a mobile-optimized way to browse other available products arranged in subcategories.
2. Landing on a product page: It can help you impressively to develop a user-oriented page to showcase your product. Introduce bold hero product images and videos using the <amp-carousel> and <amp-video> elements.
3. Exploring related products: It is well-known that online shopping lovers frequently change their mind and in some cases the initial product they are looking for isn’t the one they wish to buy, so let’s show them more products. With the extraordinary power of an AMP, there are multiple techniques to offer a great range of user-expected products.
4. Personalized experience: Knowing a user’s priority is powerful. There is a great option to personalize content as per the need of potential customers and increase sales conversions. Use the <amp-access> element to offer different blocks of content depending on a user’s status. If you want to see how users are connecting and interacting with your site, then use the <amp-analytics> component. It allows multiple analytic vendors.
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