Since its inception, Amazon effectively has been the trendsetter in eCommerce space, given its unique approach and interactivity. A major portion of the online merchants ply their trade in the popular medium owing to its effectiveness in reaching out to the target audience.
While there have been many competitors to Amazon off late, the eCommerce solution in India giant seems to still have the upper hand owing to its class leading features and benefits. An Amazon webstore developer will vouch for the effectiveness that the Amazon interface provides.
Core facets of Amazon webstore that makes it Invincible
Amazon webstore interface comes with a number of online conversion friendly features. It is imperative to say that on a purely gradation view, the Amazon features outpace its rivals’ by a fair mile. A graphical presentation of the various eCommerce features are provided below.
What makes Amazon interface so Popular?
As stated earlier Amazon continues to attract a major portion of e-retailers by virtue of it features. A detailed study of the eCommerce friendly features will give a fair idea why it is preferred over other platforms.
Turnkey based functionalities: The Amazon interfaced with laced with effective turnkey based eCommerce functionalities like integrated payment processing (with fraud protection) and store-branded custom checkouts. The Amazon hosted webstores employ the same technology as the Amazon site itself.
Custom website design tools: Amazon webstore interface endows the e-retailer with the ability to provide custom touch to their verticals. With pre-set templates and widgets one can provide brand-friendly touch ups at an instant. For advanced usage though, one can make use of CSS and JavaScript. Add to that the fully customizable content pages and we have a full package at our disposal.
Easy product merchandising: For any e-retailer merchandising forms a core part of the whole eCommerce experience. Amazon offers integrated merchandising options like color swatches, pan/zooming and more. The rating and review functionalities added with recommendations widget also comes in handy in getting leads from social media. Up-selling and cross selling are unique to many webstores using Amazon interface. The social media salability of product pages provides the webstores with organic and targeted traffic with minimal expenses.
SEO friendliness: The webstores come with meta-data customization features as well as custom URL structures. While these features take care of organic traffic building, the Amazon affiliate network is just the icing on the cake. Add to that VIP offers, coupon codes, free and discounted offers and the webstores do pull traffic from a vast demographic background.
Amazon Webstore Developer Integrated site management: Inventory management plays a pivotal role in eCommerce and Amazon offers plenty of opportunities there as well. From order reporting, advanced filtering to custom buyer communications, the Amazon webstores are laced with interactivity.
Amazon Webstore Developer Integrated site management: Inventory management plays a pivotal role in eCommerce and Amazon offers plenty of opportunities there as well. From order reporting, advanced filtering to custom buyer communications, the Amazon webstores are laced with interactivity.
While these reasons are god enough to satiate any questions regarding the Amazon webstores feasibility one can also take a look into the integration of Amazon services like ads, Amazon prime shipping, marketplace shipping and more. To sum it all up it is true to say that Amazon does offer a ton of benefits which has enabled it to retain its position as an eCommerce market leader.
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