Highly Effective Shippig Strategies For Ecommerce Business

Whenever a customer visits your website, they search for a product they want at a price they like , and add it to their cart list. But after getting on the payment, they stuck with the shipping and handling rates, giving a sudden second thought to their buying decision. This happens due to the additional shipping charges which make them seem products a little expensive. It affects the buying decision of the customers, which result in the abandon of the cart.

Shipping Rates and Abandoned Carts

According to the research, the shipping and handling charges are the major reason which causes shopping cart abandonment. So it's really important to have a perfect shipping strategy with money making idea, which cuts your margins as little as possible, but remains attractive to your customers. After considering the market trends and deep discussion with the eCommerce web developers, here are some of the main shipping options, which you can use as your shipping strategy.

1. Offer Free Shipping

For domestic orders, offering free shipping works like a fire, to get more and more customers attention.  This offer totally depends on your margins, and possibly may cause cut into your profit margin. Displaying 'Free Shipping' on your website, will be the best marketing punch for your site, as it attracts more customers in comparison of other sites which are not providing this offer. Deciding to offer free shipping will require you to either increase your prices to cover it, or take up the cost.

Another way of offering free shipping is offering services with minimum order amounts or minimum number of items. It will increase your average order value, and help you to get more profit value.

2. Offer Flat Rates

Another option, which you can offer is a Flat rate for every package, or flat rates for order totals and weight ranges. Under this method, shipping charges is decided after calculating the average cost of shipping a package. After deciding the right cost, you will overcome with the actual shipping cost by a little,  but still it creates the even out situation in the end.


3. Charge What You Get Charged

Under this method, the customers pay more or less, exactly, the amount which actually is required to ship the product. Mostly, customers prefer this method, as they have trust that you are not raising your product prices to cover the charges. This method is specially used for heavy or oversized shipments that cannot be permitted to ship out under any free shipping promotion scheme.

Top 7 Stunning Shopify Themes

Shopify theme store loads of fabulous templates. When it comes to selecting an eye catching theme for your eCommerce store, then there are large number of options available. Today more than 50% of  eCommerce traffic reaches to your site through smartphones. Therefore, it's highly essential that your online store is optimized for smartphones. Almost all the Shopify themes are articulated with free and premium templates as well as are mobile responsive. Here is the list of some effective and impressive custom Shopify themes that you can utilize for your competitive online store:

1. Solo: It is best suitable for small-to medium-sized inventories. What sort of business you run, it gives an amazing professional look to your website. A custom homepage option, the function to demonstrate a single product front and center, and a responsive design are the salient features of Solo theme.

2. Supply: It is best suitable for stores having large inventories. 'Supply' theme is specially created to make it quick and smooth to browse through all the categories and products your store has to offer. This robust theme has various features that includes user friendly navigation, multiple homepage collections, sidebar filtering, and many more. 

3. New Standard: It is ideal for offering any type of product. 'New Standard' is a responsive theme with breathtaking design. The theme comes with multiple outstanding features including mobile-optimized responsive layouts, a slideshow, and more.

4. Minimal: This theme makes your online store lovely and trendy. It offers professional and eye catching look on any device. Integrated with awesome features, it is designed to give you complete adaptability and flexibility. You can personalize your website content with additional layout options, product views, and navigation styles.

5. Brooklyn: Brooklyn is a responsive Shopify theme that best fits on all screen resolutions. There is also an option to adjust colours, images, and fonts as per your convenience.

6. Startup: It caters an utmost level of flexibility. 'Startup' homepage is modular and able to serve as a one-page store. It is especially preferred for those merchants having a small range of products, but flexible enough to handle an entire catalogue.

7. Showcase: Ideal for start-up boutiques and artisans. It is integrated with multiple features that includes over layered, multi-level menus, retina ready images and full screen product galleries. The 'Showcase' theme offers a fantastic way for promoting your products in a brand new way.